tryton-modules-marketing-automation - 6.0.3-3 main

Tryton is a high-level general purpose application platform. It is the base
of a complete business solution as well as a comprehensive health and hospital
information system (GNUHealth).
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The marketing_automation module allows marketing actions to be automated. It is
based on scenarios and activities that are executed on selected records.
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Scenario
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A scenario provides the entry point for records into an automated marketing
campaign. Each record can only enter a scenario once.
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A cron task runs periodically to find new records to apply the scenario to.
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Activity
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The activities form a scenario. They define which action should be triggered
and when it should happen. The activities are organized as a tree.
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Actions
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Send E-Mail
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The activity send an e-mail to the party defined on the record.
The E-mail is composed using an HTML `Genshi `_
template with `record` in the evaluation context.
All `` elements have their `href` replaced by a shortened version used to
trigger children activities. If the `href` value is `unsubscribe`, it is
replaced by the URL which allows the recipient to block their record for the
scenario.
A empty image is automatically added at the end of the `` to track when
emails are opened.
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Record
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It stores a reference to the records included in each scenario. If the record
is blocked, no activity will be triggered for the record.
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Record Activity
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It stores the state of a record for an activity of the scenario.
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A cron task runs periodically to execute any waiting record activity that is
due.
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Configuration
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The marketing_automation module uses parameters from the section:
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[marketing]:
- `email_from`: The default `From` for the email.
- `automation_base`: The base URL without a path for the unsubscribe URL
and the empty image.
The default value is created using the configuration `[web]` `hostname`.