r-cran-bayesm - 3.1-6+dfsg-1+b1 main

The bayesm package covers many important models used in marketing and
micro-econometrics applications. The package includes:
.
* Bayes Regression (univariate or multivariate dep var)
* Multinomial Logit (MNL) and Multinomial Probit (MNP)
* Multivariate Probit,
* Multivariate Mixtures of Normals
* Hierarchical Linear Models with normal prior and covariates
* Hierarchical Multinomial Logits with mixture of normals prior and
covariates
* Bayesian analysis of choice-based conjoint data
* Bayesian treatment of linear instrumental variables models
* Analyis of Multivariate Ordinal survey data with scale usage heterogeneity
(as in Rossi et al, JASA (01)).
.
For further reference, consult the authors' book, _Bayesian Statistics and
Marketing_ by Allenby, McCulloch and Rossi.